For Joel DeJong, founder and president of Sportlink, Inc., a company that fuses sports and medicine to battle sudden cardiac death in athletes, the realization that something needed to change occurred while watching the news in college. “I was sitting on the couch and I saw a news segment about a student athlete dying from sudden cardiac arrest,” he remembers. “It triggered a memory I had of a classmate in junior high that had died on the playing field in the same manner. I couldn’t believe that so much time had passed and kids were still dying from the same conditions.”